Koelnmesse and ZIV opened exhibitor bookings for the inaugural towards tomorrow – European Bike Show. The B2B event is scheduled for Cologne on 6–8 September 2027, with early-bird booking terms announced through 10 November 2026.
The organisers said retail groups ZEG and BICO had confirmed participation. The programme covers bicycles, e-bikes, components, accessories and services, with dedicated areas for workshops, digital business and commercial logistics.
Product demonstrations and riding experiences are planned alongside exhibition and presentation formats. These are announced plans for a future event, rather than attendance figures or sales results from an event already held.
Industry implications
For e-bike exporters, this creates another potential meeting point with European distributors and specialist retailers. Its practical value will depend on the final exhibitor mix and access to suitable buyers. A shortlist of target accounts, sample specifications and service arrangements would make participation easier to evaluate.